It all started with a date night and a seed that grew into an obsession. Lonnie and his wife, Alison, were enjoying a night out in Fort Worth when they walked into a shop looking for beef jerky. There, they found a wall of hot sauce—and a Carolina Reaper seed in a can. They took it home and tried to grow it indoors for several months. Progress was slow, and they nearly lost the plant.

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As they experimented, they dove into everything they could learn—cloning, hydroponics, and even automation—chasing the challenge and the craft. That curiosity became the spark for something bigger: creating bold flavors with a slow-building burn.

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Before long, Lonnie was experimenting with hot sauce recipes, and as a true foodie, heat mattered—but it always came second to flavor. He wanted a sauce that could be enjoyed, something that made food taste even better and finished with a smooth, lingering warmth. He started making small batches for friends and family, and the feedback was clear: he had something special. So he went for it.

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That’s how Reaper Hollow was created—and later, Wicked Sauce Company.

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Thank you for being a part of our story. A special thank you to my wife, Alison, who lets me follow my dreams and trusts my vision.

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Lonnie Bravo
Founder